Color theory plays such in important role in branding and conveying emotions. As designers we often fall into patterns that we might not even realize it. So here are some simple thoughts about colors and how they might affect clients emotionally.
BLACK
Powerful
Formal
Authority
Luxury
CONS:
Death
Evil
Mystery
White
Purity
Goodness
Innocence
Easy
Fresh
CONS:
Winter
Cold
Distant
Isolated
Blue
Loyalty
Trust
Confidence
Intelligence
Dependability
CONS:
Sadness
Coldness
Solely Masculine
Melancoly
Green
Positivity
Growth
Healing
Decisiveness
Environmental
CONS:
Envy
Jealousy
Guilt
YELLOW
Happy
Energetic
Joy
Warmth
Playful
CONS:
Unstable
Irresponcible
Casual
ORANGE
Courageous
Confident
Friendliness
Optimistic
CONS:
Ignorance
Sluggish
Anxiety
RED
Passion
Power
Energetic
Dramatic
Strength
CONS:
Urgent
Dangerous
Anger
Warning
PINK
Compassion
Gentle
Happiness
Femininity
Beauty
CONS:
Solely Feminine
Weak
Fragility
PURPLE
Creative
Ambitious
abundance
Spiritual
Wisdom
CONS:
Mystery
Moodiness
Unstable
BROWN
Longevity
Conservatism
Friendly
Environmental
Dependability
CONS:
Dogmatic
Conservative
Boring
Neglected
GRAY
Glamourous
Graceful
Sleek
Technological
Progressive
CONS:
Cold
Impersonal
Indifferent
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