Which Color?

by | Design advice

Color theory plays such in important role in branding and conveying emotions. As designers we often fall into patterns that we might not even realize it. So here are some simple thoughts about colors and how they might affect clients emotionally.

BLACK

Powerful
Formal
Authority
Luxury
 

CONS:

Death
Evil
Mystery
 

White

Purity
Goodness
Innocence
Easy
Fresh

CONS:

Winter
Cold
Distant
Isolated

Blue

Loyalty
Trust
Confidence
Intelligence
Dependability

CONS:

Sadness
Coldness
Solely Masculine
Melancoly

Green

Positivity
Growth
Healing
Decisiveness
Environmental

CONS:

Envy
Jealousy
Guilt
 

YELLOW

Happy
Energetic
Joy
Warmth
Playful

CONS:

Unstable
Irresponcible
Casual
 

ORANGE

Courageous
Confident
Friendliness
Optimistic
 

CONS:

Ignorance
Sluggish
Anxiety
 

RED

Passion
Power
Energetic
Dramatic
Strength

CONS:

Urgent
Dangerous
Anger
Warning

PINK

Compassion
Gentle
Happiness
Femininity
Beauty

CONS:

Solely Feminine
Weak
Fragility
 

PURPLE

Creative
Ambitious
abundance
Spiritual
Wisdom

CONS:

Mystery
Moodiness
Unstable
 

BROWN

Longevity
Conservatism
Friendly
Environmental
Dependability

CONS:

Dogmatic
Conservative
Boring
Neglected

GRAY

Glamourous
Graceful
Sleek
Technological
Progressive

CONS:

Cold
Impersonal
Indifferent
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