Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

,

Geometric

This type family of sans serif typefaces are based on strict geometric forms. The letters are often uniform in width and focus on a “less is more” aesthetic in their design.

PROS: Clear, Modern, Universal
CONS: Cold, Impersonal, Boring

,

HUMANIST

Humanist Sans typefaces are more clean and modern and derived from handwriting. These typefaces are designed to be as simple as possible, involving thinner and thinner stroke weights similar to our handwriting.

Examples of Humanist Sans: Gill Sans, Frutiger, Myriad, Optima, Verdana.

,

OLD STYLE

Known as the “oldest typefaces”, Old Style is marked by little contrast between thick and thin, and curved letter forms tend to tilt to the left.

These typefaces are often classified as classic, traditional, and readable.

Examples of Old Style: Jenson, Bembo, Palatino, and Garamond

,

TRANSITIONAL

Transitional faces are often classified as strong, stylish, and dynamic. They are also said to be too conspicuous and baroque to be classic, and too stodgy to be truly modern.

Examples of transitional typefaces: Times New Roman, Baskerville.

,

MODERN

Created in the mid 18th century and late 18th century, Traditional and Modern typefaces emerged as an experiment in making letterforms more geometric, sharp, and virtuosic. Transitional and modern faces are often classified as strong, stylish, and dynamic.

Examples of Modern serifs: Bodoni, Didot.

,

SLAB SERIF

Slab Serif have become more popular in recent years. They have a stroke similar to those of sans faces but with solid rectangular shoes stuck on the endSlab Serif can be known as urban or rural, generally standing out in the wrong surroundings but fitting right in in the right places.

Examples of Slab Serifs: Clarendon, Rockwell, Courier, Lubalin Graph, Archer.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.