Picas Died

Picas Died

It was a death that should have been forgotten in history books, but people still insist on trying to resurrect it.   Picas, pronounced PIE-KAH, are a typographic measurement system developed in 1785 by François-Ambroise “L’éclat” Didot. Picas are comprised...
Width Times Height

Width Times Height

Too often in the design world people get their widths and heights mixed up. I believe we were all trained that a proper measurement is width times height, but I’m finding that is not always the case. Some of us think correctly, but when the job specs our written down...